J3 Fishing
J3 Fishing
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About Us

Who, What, When Where & Why

J3 Fishing launched in Rock Hill, SC in 2021. The company was founded by Jason and Jackie Embry, a husband and wife team with a two-part mission. First, design and manufacture innovative fishing lures that enhance the anglers experience and catch huge fish.  Second, utilize a portion of their profits to provide missionary support both foreign and domestically so others can receive the gospel of Jesus Christ. 

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